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Pete Gall

A 20-year veteran in the branding world. He is author or co-author of 20 books, wrote campaigns for the world’s three largest advertising conglomerates, and served as the sole writer, primary account lead, and chief brand strategist for what is now Studio Science from 2010 through 2013 before pivoting into other opportunities when his daughter was born. His clients range from several big pharmaceutical companies, General Motors, Coke, Groupon, and Angie’s List to dozens of nonprofits and startups with a particular focus on high growth B2B SaaS.


Josh Colter

A framework geek with a track record of success applying science to sales, marketing, product, and culture. He was part of ExactTarget’s early growth, moved to be the second man at a small startup that exited well in 2016, and then spent three years leading product marketing and innovation as he dove deep into the science of employee engagement and culture building at Emplify.


Eric White

Eric has a background as a programmer which has given him a systems-oriented view of customers and markets. Rather than looking for simplistic cause and effect relationships between customers and their needs, Eric helps leaders develop a systematic understanding of the complex interactions between people, products, and markets. He has been building and helping others build new products and services since 1998 -- serving as a developer, designer, manager, and executive on product teams in the transportation, manufacturing, and software industries.


Jim Brown

Jim is a successful sales leader in both startup and enterprise settings, as well as a highly sought-after coach for sales teams. He is also an entrepreneur and the creator and host of the Salestuners podcast. A sergeant of Marines. And from mid-2018 until mid-2019, Jim took his wife and son around the world. Ask him and he’ll tell you the correct way to say Tanzania.