We mix Harvard’s research models with Hollywood’s story methods to generate:
Clear Product-Market Fit
Product audits
Pricing validation
Win-loss analysis
Market research
Competitive targeting
Exit planning
Compelling Brand Stories
Core messaging
True brand strategy
Sales kits & coaching
Marketing plans
Culture design
CX/support kits
CEO Platforms
Books & videos
Keynote presentations
Turnkey podcasts & events
Staff & peer retreats
PR & affiliation coaching
Investor pitch decks
We create value through smarter applied stories.
More inbound opportunities
Increased audience receptivity to marketing
More efficient sales cycles
Lower customer acquisition costs
Higher average contract value
Greater customer retention
Better product roadmap
Improved corporate agility
Superior/less expensive talent acquisition/retention
Stronger channel partnerships
Increased leadership voice in the market
Enhanced managerial effectiveness
Smarter Acquisitions
Superior exits
The right story creates barriers to competition.
Your story is not your marketing. Your story is the interweaving of how you show up in the market (both your offering and valuation of your entire business), how you know and understand your customer, the health and alignment of your employees and investors, and the experience you shape and manage with your customers. These are the four key brandlines that make your story work, and successful businesses own their stories so effectively that they pull away from competitors while building barriers to competition altogether.
Your business will either build to a happy conclusion – or it will bleed a lagging path.
The difference is the quality of the story you choose to live.
